Mark Ruffalo & Rahwa Ghirmatzion talk justice in TIME magazine
In the face of climate change, police brutality, and COVID-19, communities of color are creating solutions and continuing to untangle the knots of injustice. What an honor for us at Story & Reach Communications to have facilitated this climate justice op-ed in TIME by the actor Mark Ruffalo and the activist Rahwa Ghirmatzion.
Photo credit: Illustration by Alex Fine for TIME
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Climate Curious with Mark Ruffalo attracts 115,000+ views
Story: The Solutions Project launched Climate Curious, a new livestreamed show featuring humor and raw talk that educates, entertains, and inspires viewers to get involved in the climate justice movement. Actor Mark Ruffalo appeared in the premiere episode, along with activists Rev. Leo Woodberry of the Justice First campaign and Elizabeth Yeampierre of UPROSE.
& Reach: The episode attracted more than 115,000 views, far exceeding expectations. NowThis livestreamed the episode on its News, Politics, and Future Facebook channels; Blavity ran an op-ed by host Sean A. Watkins; and POLITICO New York Energy and Morning Consult Energy plugged the episode.
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U.S. bleeds clean energy jobs during COVID-19 crisis
Story: Our client E4TheFuture is partnering with Environmental Entrepreneurs, the American Council on Renewable Energy, and BW Research Partnership to track the number of jobs the U.S. clean energy and energy efficiency industries are losing and report the numbers each month during the COVID-19 crisis. As clean energy job losses approach 630,000, E4TheFuture and its partners are calling on federal and state governments to take urgent action to protect these industries.
& Reach: More than 154 news stories by outlets including Reuters, CNBC, Forbes, and Vox. Reuters stories also appeared in The New York Times, U.S. News and World Report, Business Insider, and the Financial Post.
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Researchers highlight L.A. County water-quality problems
In an op-ed in the Antelope Valley Times, UCLA Luskin Center for Innovation researchers explain why the Antelope Valley experiences a disproportionate percentage of LA. County’s water quality problems, warn that climate change will likely make matters worse, and propose solutions.
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Prestigious climate prize announces 2020 finalists
Story: The Keeling Curve Prize’s 2020 finalists include projects that turn carbon dioxide into stone, bring solar energy to rural Africa, and help people get paid for removing carbon dioxide from the atmosphere.
& Reach: The Aspen Times, BizWest, CleanTechnica, and Cooling Post covered the announcement, and the press release was picked up by nearly 270 news websites across the globe.
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Wind Solar Alliance sees solutions for troubled power markets
Story: A report by the Wind Solar Alliance explained why electricity markets are in turmoil and offers solutions.
& Reach: The report was covered by Utility Dive, Energywire, RTO Insider, Power Markets Today and PV Magazine, & Utility Dive and Renewable Energy World published op-eds by the report authors.
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Report: Clean energy news increasingly includes women
Story: To coincide with Women’s History Month, The Solutions Project released a report finding that the percentage of clean energy news and opinion articles quoting women doubled from 2018 to 2019. However, clean energy coverage referencing equity issues, and communities of color declined significantly.
& Reach: Philanthropy News Digest, Climatewire, CleanTechnica, GreenBiz, Planet Philadelphia, The Ritz Herald, and Smart Energy International covered the report, and the press release was picked up by more than 135 news websites around the world.
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Superior walking cane makes HSN debut
Story: The Home Shopping Network featured The StrongArm® Comfort Cane, which circumvents wrist pain and is more stable and comfortable than a standard walking cane.
& Reach: A press release tied to the HSN segment was published on more than 130 news websites around the globe.
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CA targets new off-road sector for GHG reductions
Story: At the Port of San Diego, the California Air Resources Board and CALSTART launched the $44 million Clean Off-Road Equipment Voucher Incentive Project (CORE) to support the deployment of zero-emission heavy equipment used to move freight.
& Reach: The launch was covered by 20 news outlets, including Bloomberg, The San Diego Union-Tribune, FreightWaves, Yahoo! Finance, Transport Topics, and the San Diego ABC, Fox, and CBS TV affiliates.
*Photo credit: Port of San Diego
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