National journalists discuss Covering Climate Equitably

Reporters Errin Haines, Justin Worland, Katie Pyzyk, and Molly Taft headlined The Solutions Project’s webinar on Covering Climate Equitably: A Guide for Journalists. We were honored to be involved in the project from start to finish. Natalie drew on her extensive journalism experience to help conceptualize, edit, and finalize the guide. Carina and Anna drew on their strategic outreach expertise to promote the guide and webinar to top journalism organizations and schools.

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Client NewsStory & Reach
Climate prize awards ceremony features star power

Story: CBS News meteorologist Jeff Berardelli and supermodel Amber Valletta hosted the 2020 Keeling Curve Prize awards recognizing 10 of the world’s top global warming mitigation projects. Stars from the kitchen, the media, and the environmental movement presented the awards.

& Reach: NowThis News and NowThis politics are among the media partners that livestreamed the show, which attracted more than 455,000 views. Media outlets from Iceland to Colorado covered the winners, which ranged from a project that turns carbon dioxide into stone to an initiative bringing solar energy to rural Africa.

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Client NewsStory & Reach
Climate show with Don Cheadle attracts 344k views

Story: Actor Don Cheadle and two African-American women leaders have a spirited and entertaining discussion on Climate Curious about the Black community’s soulful connection to nature and the importance of protecting Mother Earth.

& Reach: The episode attracted a whopping 344,00 views, partly due to media coverage. NowThis crossposted the episode; the Black entertainment news site Bossip published a story, and POLITICO’s California Playbook picked up Don Cheadle’s op-ed in Blavity.

Photo credit: Amy Sussman/Getty Images

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Client NewsStory & Reach
Climate Curious with Mark Ruffalo attracts 115,000+ views

Story: The Solutions Project launched Climate Curious, a new livestreamed show featuring humor and raw talk that educates, entertains, and inspires viewers to get involved in the climate justice movement. Actor Mark Ruffalo appeared in the premiere episode, along with activists Rev. Leo Woodberry of the Justice First campaign and Elizabeth Yeampierre of UPROSE.

& Reach: The episode attracted more than 115,000 views, far exceeding expectations. NowThis livestreamed the episode on its News, Politics, and Future Facebook channels; Blavity ran an op-ed by host Sean A. Watkins; and POLITICO New York Energy and Morning Consult Energy plugged the episode.

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U.S. bleeds clean energy jobs during COVID-19 crisis

Story: Our client E4TheFuture is partnering with Environmental Entrepreneurs, the American Council on Renewable Energy, and BW Research Partnership to track the number of jobs the U.S. clean energy and energy efficiency industries are losing and report the numbers each month during the COVID-19 crisis. As clean energy job losses approach 630,000, E4TheFuture and its partners are calling on federal and state governments to take urgent action to protect these industries.

& Reach: More than 154 news stories by outlets including Reuters, CNBC, Forbes, and Vox. Reuters stories also appeared in The New York Times, U.S. News and World Report, Business Insider, and the Financial Post.

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COVID-19Story & Reach
Prestigious climate prize announces 2020 finalists

Story: The Keeling Curve Prize’s 2020 finalists include projects that turn carbon dioxide into stone, bring solar energy to rural Africa, and help people get paid for removing carbon dioxide from the atmosphere.

& Reach: The Aspen Times, BizWest, CleanTechnica, and Cooling Post covered the announcement, and the press release was picked up by nearly 270 news websites across the globe.

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Report: Clean energy news increasingly includes women

Story: To coincide with Women’s History Month, The Solutions Project released a report finding that the percentage of clean energy news and opinion articles quoting women doubled from 2018 to 2019. However, clean energy coverage referencing equity issues, and communities of color declined significantly.

& Reach: Philanthropy News Digest, Climatewire, CleanTechnica, GreenBiz, Planet Philadelphia, The Ritz Herald, and Smart Energy International covered the report, and the press release was picked up by more than 135 news websites around the world.

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CA targets new off-road sector for GHG reductions

Story: At the Port of San Diego, the California Air Resources Board and CALSTART launched the $44 million Clean Off-Road Equipment Voucher Incentive Project (CORE) to support the deployment of zero-emission heavy equipment used to move freight.

& Reach: The launch was covered by 20 news outlets, including Bloomberg, The San Diego Union-Tribune, FreightWaves, Yahoo! Finance, Transport Topics, and the San Diego ABC, Fox, and CBS TV affiliates.

*Photo credit: Port of San Diego

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