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      <image:caption>The UCLA Luskin Center for Innovation is one of the nation’s top environmental policy research organizations. We work with LCI to develop strategic communications plans, provide messaging support, generate media coverage about research and events, and facilitate op-eds.</image:caption>
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    <loc>https://www.storyandreach.com/team/misha</loc>
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      <image:title>Team - Misha Wee</image:title>
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    <lastmod>2024-11-22</lastmod>
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    <lastmod>2024-11-18</lastmod>
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    <loc>https://www.storyandreach.com/team/roxanna-smith-n2e8t</loc>
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    <lastmod>2023-08-28</lastmod>
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      <image:title>Team - Chelsea Henderson</image:title>
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  <url>
    <loc>https://www.storyandreach.com/team/cortney-piper-j2k77</loc>
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    <lastmod>2023-08-28</lastmod>
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      <image:title>Team - Cortney Piper</image:title>
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  <url>
    <loc>https://www.storyandreach.com/team/carina-daniels</loc>
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    <lastmod>2025-11-13</lastmod>
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      <image:title>Team - Carina Daniels</image:title>
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  <url>
    <loc>https://www.storyandreach.com/team/category/Senior+Consultant</loc>
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  <url>
    <loc>https://www.storyandreach.com/team/category/Co-founder</loc>
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  <url>
    <loc>https://www.storyandreach.com/services-1</loc>
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    <lastmod>2020-05-26</lastmod>
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  <url>
    <loc>https://www.storyandreach.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-10</lastmod>
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      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593032187009-37AL42VU5D3J35D712JH/website+collage+.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593708352731-FJ1SG6MUF632MMG2UU4S/kick-chess-piece-standing-131616.jpg</image:loc>
      <image:title>Home - Strategic Communications →</image:title>
      <image:caption>Crafting plans that advance your goals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593706406553-ILJ4HE7K4I46ZPQAFQ4L/8.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Stephen Cowell President E4TheFuture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978981674-EDGH9940OCX51RF258Q7/Untitled+design+-+2020-06-12T112247.443.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>André Ledgister, MBA Communications Catalyst Partnership for Southern Equity</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/0132707d-1c3c-4a88-bd48-3cf69ed3700d/SalonEdda.png</image:loc>
      <image:title>Home - Chicago Salon Owner Wins Neighborhood Champion Award</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/7d259365-e296-4ef7-ae7a-961d5aaaebf6/pexels-khaydenarts-923167.jpg</image:loc>
      <image:title>Home - Protecting Our National Forests from the Wood-Pellet Biomass Industry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1759962537701-XAYEMFT4WLCZ6M4QSQZ5/20251007_135705.jpg</image:loc>
      <image:title>Home - Nation’s First Solar Cafe Opens in Evanston, IL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyandreach.com/results-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244337237-CAJGPYPQPFUAZYSMHDPY/Canva+-+Kid+in+School.jpg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>As kids head back to school in record-breaking temperatures, research from the UCLA Luskin Center for Innovation shows how extreme heat contributes to the racial education achievement gap and could reduce future earnings potential for low-income and minority students.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244300462-YL869OM4LU0OY8WQ4H3P/California+Core.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591977946203-R8BWOF7RON4JR5HN9S9P/Untitled+design+-+2020-06-12T110533.046.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Bill Van Amburg Executive Vice President CALSTART</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592242303701-UB2XZJ2CBRRZG0DR2RR3/P1004247_preview.jpeg</image:loc>
      <image:title>Results</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592243313319-ZZVBCSXLJYUZ7T47YDLA/dreaphotoartistry-7519.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978981674-EDGH9940OCX51RF258Q7/Untitled+design+-+2020-06-12T112247.443.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>André Ledgister, MBA Communications Catalyst Partnership for Southern Equity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244858655-FX60GHV9673AD2LL5DW5/Mercury+Report+Photo.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978498413-9O0FCAIW2R6OOMEMN1KB/Untitled+design+-+2020-06-12T111215.065.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Clarke Gocker Director of Policy and Strategy PUSH Buffalo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244337237-CAJGPYPQPFUAZYSMHDPY/Canva+-+Kid+in+School.jpg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>As kids head back to school in record-breaking temperatures, research from the UCLA Luskin Center for Innovation shows how extreme heat contributes to the racial education achievement gap and could reduce future earnings potential for low-income and minority students.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244300462-YL869OM4LU0OY8WQ4H3P/California+Core.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591977946203-R8BWOF7RON4JR5HN9S9P/Untitled+design+-+2020-06-12T110533.046.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Bill Van Amburg Executive Vice President CALSTART</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592242303701-UB2XZJ2CBRRZG0DR2RR3/P1004247_preview.jpeg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592243313319-ZZVBCSXLJYUZ7T47YDLA/dreaphotoartistry-7519.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978981674-EDGH9940OCX51RF258Q7/Untitled+design+-+2020-06-12T112247.443.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>André Ledgister, MBA Communications Catalyst Partnership for Southern Equity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244858655-FX60GHV9673AD2LL5DW5/Mercury+Report+Photo.png</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978498413-9O0FCAIW2R6OOMEMN1KB/Untitled+design+-+2020-06-12T111215.065.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Clarke Gocker Director of Policy and Strategy PUSH Buffalo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244337237-CAJGPYPQPFUAZYSMHDPY/Canva+-+Kid+in+School.jpg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>As kids head back to school in record-breaking temperatures, research from the UCLA Luskin Center for Innovation shows how extreme heat contributes to the racial education achievement gap and could reduce future earnings potential for low-income and minority students.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592244300462-YL869OM4LU0OY8WQ4H3P/California+Core.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591977946203-R8BWOF7RON4JR5HN9S9P/Untitled+design+-+2020-06-12T110533.046.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Bill Van Amburg Executive Vice President CALSTART</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592242303701-UB2XZJ2CBRRZG0DR2RR3/P1004247_preview.jpeg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592243313319-ZZVBCSXLJYUZ7T47YDLA/dreaphotoartistry-7519.jpg</image:loc>
      <image:title>Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978981674-EDGH9940OCX51RF258Q7/Untitled+design+-+2020-06-12T112247.443.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>André Ledgister, MBA Communications Catalyst Partnership for Southern Equity</image:caption>
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      <image:title>Results</image:title>
      <image:caption>Clarke Gocker Director of Policy and Strategy PUSH Buffalo</image:caption>
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      <image:title>Results - Story</image:title>
      <image:caption>The UCLA Luskin Center for Innovation (LCI), which unites UCLA scholars with civic leaders to solve environmental challenges, wanted to raise its profile in a way that highlighted its world-class research and researchers. Story &amp; Reach took LCI through a strategic communications planning and messaging process, and then worked with LCI to put the plan into action. &amp; Reach LCI saw a major increase in media coverage of key report releases, both in California and nationally; strengthened its relationships with journalists; and secured op-ed placements that raised its profile as California’s premiere independent environmental research organization.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/f7e9b51b-013b-4749-be5d-744525b55d2d/Screen+Shot+2023-02-28+at+4.16.17+PM.png</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>The international Keeling Curve Prize for projects that address global warming wanted to grow its reputation as a prestigious and coveted climate prize. Story &amp; Reach developed messaging and a plan for delivering it to potential applicants and the wider climate action community. &amp; Reach Inside Philanthropy published an in-depth feature about the organization, web traffic quadrupled during the 2020 prize application period compared to the year before, and applications doubled, with well over 300 companies and organizations from around the world entering the Keeling Curve Prize competition.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/388f005e-cf14-4a86-b5e1-87ebbba8a44b/students.jpeg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>As kids headed back to school in record-breaking temperatures, research from the UCLA Luskin Center for Innovation showed how extreme heat contributes to the racial education achievement gap and could reduce future earnings potential for low-income and minority students. &amp; Reach More than 100 media hits including an op-ed in USA Today and stories by The Washington Post, PBS Newshour, Center for American Progress' Talk Poverty, ClimateWire, Southern California Public Radio, Atlanta Journal Constitution, and Public News Service.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/3d5c3027-0f1b-4325-9630-d84856a14a5c/powerplant.jpeg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>When the Trump administration proposed undermining a rule that protects Americans from mercury pollution, top economists checked their math and found that the EPA was relying on incomplete data and faulty analysis. &amp; Reach A press briefing drew reporters from The New York Times, Bloomberg, Vox, and DC media, while a Reuters story got picked up far and wide.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593111803722-811V8RB7IDEA07I75L3Y/Untitled+design+-+2020-06-25T140304.719.png</image:loc>
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      <image:caption>J.R. Deshazo Director UCLA Luskin Center for Innovation</image:caption>
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    <image:image>
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      <image:title>Results</image:title>
      <image:caption>Mary F. Evans Jerrine and Thomas Mitchell ’66 Professor of Environmental Economics Claremont McKenna College</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/06625169-d640-47a6-b6c2-c065ea1935f9/solarny.jpeg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>The New York Energy Democracy Alliance held press conferences across the state calling for a return to net metering, which gives solar panel owners full credit for energy they feed into the grid. &amp; Reach More than 30 news stories including by Associated Press, Spectrum News TV, Public News Service, The Star-Gazette, and WNBF News Radio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/9a713e20-c637-42f2-9828-07f9f709b542/califlag.jpeg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>California business leaders launched a campaign calling on gubernatorial candidates to recognize the economic benefits of strong climate and clean energy policies. &amp; Reach Op-eds in the Los Angeles Business Journal, Capitol Weekly, the Silicon Valley Business Journal, the San Diego Business Journal, the Sierra Sun, and Forbes.com, as well as media coverage by POLITICO, Capitol Television News Service, Climatewire, and CleanTechnica.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593707282732-1K6H3U43DVZM73F4MWOB/9.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Ruben Aronin Senior Vice President Better World Group Advisors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593706929317-GPA3VM0IK2JE04OMTZTZ/6.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Kelly Roache Member New York Energy Democracy Alliance</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592243313319-ZZVBCSXLJYUZ7T47YDLA/dreaphotoartistry-7519.jpg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>Imagine 200,000 solar panels surrounded by soybean fields. The Whitney M. Slater Shared Solar Facility – named for a beloved nursing student who died of cancer – launched as a community solar farm powering 1,100 homes. &amp; Reach Southeast Energy News, The Post and Courier, Florence Morning News, The Dillon Herald, WBTW-TV, and WPDE-TV all covered the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/06c0e153-3b9d-4feb-b9dc-090f9f1f404d/Screen+Shot+2023-02-28+at+4.46.39+PM.jpg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>At the Port of San Diego, the California Air Resources Board and CALSTART launched the $44 million Clean Off-Road Equipment Voucher (CORE) Incentive Project to support deployment of zero-emission heavy equipment used to move freight. &amp; Reach Coverage by 20 news outlets including Bloomberg, The San Diego Union-Tribune, FreightWaves, Yahoo! Finance, Transport Topics, and the San Diego ABC, Fox, and CBS TV affiliates.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591977946203-R8BWOF7RON4JR5HN9S9P/Untitled+design+-+2020-06-12T110533.046.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Bill Van Amburg Executive Vice President CALSTART</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592601139980-UMWT8832ESMTDA6UT6M7/100%25+CTJ.png</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>The Solutions Project announced its 100% Commitment to Justice, a pledge to devote 95% of its funding resources to groups led by people of color, with at least 80% going to groups led by women. &amp; Reach An op-ed by Solutions Project board members and Avengers co-stars Mark Ruffalo and Don Cheadle in The Hill, and coverage by The Guardian, Inside Philanthropy, Fast Company, Philanthropy News Digest, CleanTechnica, and Public News Service.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978981674-EDGH9940OCX51RF258Q7/Untitled+design+-+2020-06-12T112247.443.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>André Ledgister, MBA Communications Catalyst Partnership for Southern Equity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593648781782-14I7SX9M43S36ODW8213/KCP+Trophy+%281%29.jpg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>In its second year of recognizing promising projects that reduce greenhouse gas emissions or promote carbon uptake, the Keeling Curve Prize’s world-class judges chose 10 winners from an impressive field of entries from all over the world. &amp; Reach Coverage in nearly 50 news outlets including Inside Philanthropy, Colorado Public Radio, San Diego Union-Tribune, San Jose Mercury News, and Fairfax County Times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1594223495161-YRLGEYORSBFK24DOYEWD/rev-leo-woodberry.jpg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>The Solutions Project asked us to help raise the thought leadership profile of the Rev. Leo Woodberry, an African-American environmental justice leader and pastor of the Kingdom Living Temple in Florence, S.C. &amp; Reach Rev. Woodberry’s high-profile op-ed placements and media coverage caught the attention of members of Congress and 2020 presidential candidates. He was invited to testify at a key congressional hearing on climate change, and held a National Press Club press conference with Rep. A. Donald McEachin (D-VA), who went on to co-found the House of Representatives’ United for Climate and Environmental Justice Task Force. Rev. Woodberry also co-organized the first-ever Presidential Candidates’ Forum on Environmental Justice, featuring Sen. Elizabeth Warren, Sen. Cory Booker, and Tom Steyer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592599216945-IPGKOKC9D6CV8YNT8PEB/image-asset.jpeg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>Clients are best served by social media and website content that work together to target the right audiences with the right messages. &amp; Reach We’ve helped nonprofits, businesses, and research institutions sharpen their messaging and enhance their presence online. One example: we developed a social media advertising campaign that helped the Keeling Curve Prize quadruple visits to its website while doubling the number of qualified applications compared to the year before.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593649366336-YP5QD5LHKEJ3HUZH3Y11/image-asset.jpeg</image:loc>
      <image:title>Results - Story</image:title>
      <image:caption>Activists from across the Southeast, California business leaders, and communications officers at a New York nonprofit all wanted to raise their communications game. &amp; Reach For each group, we offered customized training in strategic communications and media relations, from writing press materials to pitching reporters to handling media interviews. One participant told us that a Story &amp; Reach training session was the most useful conference presentation he’d ever attended.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591978498413-9O0FCAIW2R6OOMEMN1KB/Untitled+design+-+2020-06-12T111215.065.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Clarke Gocker Director of Policy and Strategy PUSH Buffalo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593706406553-ILJ4HE7K4I46ZPQAFQ4L/8.png</image:loc>
      <image:title>Results</image:title>
      <image:caption>Stephen Cowell President E4TheFuture</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyandreach.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591930442589-UYBKOC4329HHTFMCHSFW/IMG_1575.jpg</image:loc>
      <image:title>Services - Strategic Communications</image:title>
      <image:caption>Crafting plans that advance your goals We develop plans with strategies, tactics and timetables designed to help our clients reach their goals. Whether you want to influence public policy, increase sales, shape media narratives, or raise your thought-leadership profile, we’ve got you covered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593215114987-QQ2L12NQJV40IWBI6LOE/Screen%2BShot%2B2020-06-16%2Bat%2B12.13.06%2BPM.jpg</image:loc>
      <image:title>Services - Messaging &amp; Writing</image:title>
      <image:caption>Turning your ideas into compelling stories We are experts at crafting clear, crisp, effective messaging that tells clients’ stories in compelling ways, influences their target audiences, and positions them to get the media coverage they deserve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591980740600-AO7IT2PX0RY2PLYXR3SK/Rahwa%2BTV%2BInterview%2B%25281%2529.jpg</image:loc>
      <image:title>Services - Earned Media</image:title>
      <image:caption>Shaping narratives &amp; securing coverage Generating media coverage of policy initiatives, reports, products, and ideas is our top speciality. We regularly exceed clients’ expectations for the amount and quality of the coverage we secure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/ed6c57a3-31f1-4bb0-a246-26c8f8d4db6b/RevWoodberry.png</image:loc>
      <image:title>Services - Thought Leadership</image:title>
      <image:caption>Op-eds, blogs, speeches, &amp; more How does a 100% op-ed placement record sound? We work with clients on opinion pieces, blogs, and speeches that help their ideas gain traction and raise their thought-leadership profiles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593190629084-XXDGABXA5JLTPXMPJ1AU/apps-blur-button-close-up-267350.jpg</image:loc>
      <image:title>Services - Social Media &amp; Websites</image:title>
      <image:caption>Verbal, visual &amp; video content We design and execute social media strategies that steer the conversation, amplify earned media coverage, and advance our clients’ goals. We develop and write websites that highlight each client’s mission and value proposition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591905261252-R442YYJEMWH7WORZKZTN/image-asset.jpeg</image:loc>
      <image:title>Services - Training &amp; Presentations</image:title>
      <image:caption>Tailored for individuals or organizations We offer media training for spokespeople and customized media relations skills training for individuals, organizations, and conferences. We can help you tell your story effectively &amp; reach your target audiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyandreach.com/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1594222414913-3Q1Z68XIXSO7QQVZHIS0/Untitled+design+%285%29.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593366396122-CKN3O28GHY1MNZTPML23/Untitled+design+-+2020-06-28T124627.735.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238490043-OGJCG45YYOT3PCJNQ15A/1.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593366454503-4LPLYN4YEH6PTEE045IK/Untitled+design+-+2020-06-26T174457.863.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238625609-32J9ZHT91SRKXIKLL0G9/5.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238640698-LEZ2K2D9VPJ3LNRCJ879/6.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238654640-Y6TO01RJ1XJXQ09B02DI/7.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238709069-RY63IHXH8API5XPYJABV/8.png</image:loc>
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      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238763294-W8KAG0X6MLUX0AN34PJL/11.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238832824-9Y2BS6AWEO6II9MOZ7L3/13.png</image:loc>
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      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593192063058-44H21B7SPRTHY1QFNQXC/Electricity+Reform+Project+%286%29.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238945801-AZQJ8K8W9KTGB6PZZLLE/18.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
      <image:caption>StrongArm Comfort Cane walking cane.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238968318-PCS3ZMRVCROXZ0BW7ILV/16.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592238980052-PL3O3W2S3UPAI57S16JB/20.png</image:loc>
      <image:title>Clients</image:title>
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  </url>
  <url>
    <loc>https://www.storyandreach.com/terms-of-use</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-26</lastmod>
  </url>
  <url>
    <loc>https://www.storyandreach.com/privacy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-26</lastmod>
  </url>
  <url>
    <loc>https://www.storyandreach.com/latest</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-26</lastmod>
  </url>
  <url>
    <loc>https://www.storyandreach.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-05</lastmod>
  </url>
  <url>
    <loc>https://www.storyandreach.com/metrics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-15</lastmod>
  </url>
  <url>
    <loc>https://www.storyandreach.com/services-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591930442589-UYBKOC4329HHTFMCHSFW/IMG_1575.jpg</image:loc>
      <image:title>Services (Copy) - Strategic Communications</image:title>
      <image:caption>Crafting plans that advance your goals We develop plans with strategies, tactics and timetables designed to help our clients reach their goals. Whether you want to influence public policy, increase sales, shape media narratives, or raise your thought-leadership profile, we’ve got you covered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592327698107-ZH41XP6IEKLVBIUAOC72/Screen+Shot+2020-06-16+at+12.13.06+PM.png</image:loc>
      <image:title>Services (Copy) - Messaging &amp; Writing</image:title>
      <image:caption>Turning your ideas into compelling stories We are experts at crafting clear, crisp, effective messaging that tells clients’ stories in compelling ways, influences their target audiences, and positions them to get the media coverage they deserve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591980740600-AO7IT2PX0RY2PLYXR3SK/Rahwa%2BTV%2BInterview%2B%25281%2529.jpg</image:loc>
      <image:title>Services (Copy) - Earned Media</image:title>
      <image:caption>Shaping narratives &amp; securing coverage Generating media coverage of policy initiatives, reports, products, and ideas is our top speciality. We regularly exceed clients’ expectations for the amount and quality of the coverage we secure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1592234186980-FT35F1MWT541NKA8W56X/P1004243_preview.jpeg</image:loc>
      <image:title>Services (Copy) - Thought Leadership</image:title>
      <image:caption>Op-eds, blogs, speeches, &amp; more How does a 100% op-ed placement record sound? We work with clients on opinion pieces, blogs, and speeches that help their ideas gain traction and raise their thought-leadership profiles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1593190629084-XXDGABXA5JLTPXMPJ1AU/apps-blur-button-close-up-267350.jpg</image:loc>
      <image:title>Services (Copy) - Social Media &amp; Websites</image:title>
      <image:caption>Verbal, visual &amp; video content We design and execute social media strategies that steer the conversation, amplify earned media coverage, and advance our clients’ goals. We develop and write websites that highlight each client’s mission and value proposition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591905261252-R442YYJEMWH7WORZKZTN/image-asset.jpeg</image:loc>
      <image:title>Services (Copy) - Video Production &amp; TV Writing</image:title>
      <image:caption>By a veteran CNN correspondent Whether you need a terrific television script or a fully conceived and produced marketing video, Natalie Pawelski can do it. With 14 years of CNN experience, she knows how to mix words, imagers, and sounds to tell a compelling story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc6a8dc406d1318b177174/1591905261252-R442YYJEMWH7WORZKZTN/image-asset.jpeg</image:loc>
      <image:title>Services (Copy) - Training &amp; Presentations</image:title>
      <image:caption>Tailored for individuals or organizations We offer media training for spokespeople and customized media relations skills training for individuals, organizations, and conferences. We can help you tell your story effectively &amp; reach your target audiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyandreach.com/announcement-landing-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-17</lastmod>
  </url>
</urlset>

